The Stur Drink Mix Group started in 2012 with a desire to help millions of people stay hydrated, avoid sugar and reduce their plastic usage.  We own Stur, the #1 natural water enhancer, as well as partner with established brands to disrupt the $40 billion drink mix, flavored water and soft drink markets.  Today, our products hydrate 10% of the U.S. population.

This year, our drink mixes helped customers...

Happy Viking is a leading plant-based superfood shake brand created by Venus Williams.  Happy Viking contains protein, fruits, vegetables, ancient grains, vitamins, minerals, prebiotics, probiotics, electrolytes, dha omega-3, and more. Transitioning to a plant-based diet and focusing on healthy nutrition changed the future of Williams’ career after she was diagnosed with an autoimmune disease in 2011. Venus became deeply passionate about plant-based nutrition and spent years learning about how better fuel improves your body and mind. She created Happy Viking "to give other people the opportunity to be healthy, to feel good, to be able to live out their dreams."

The world's first ready-to-drink Coffee Shot. As a busy entrepreneur and new dad, our founder found himself constantly trying to pack as much as he could into very busy days. He was drinking a lot of coffee and energy shots to keep up with parenting and busy work travel. He needed the energy, but was really concerned about the health implications. So, he created FORTO - an organic coffee shot made with natural ingredients and 100% Arabica, Fair-Trade coffee beans. Our Coffee Shots provide busy people with the energy they need - with real ingredients they can trust.