The Stur Drink Mix Group started in 2012 with a desire to help millions of people stay hydrated, avoid sugar and reduce their plastic usage.  We own Stur, the #1 natural water enhancer, as well as partner with established brands to disrupt the $5 billion drink mix and flavored water markets.  Today, our products hydrate 10% of the U.S. population.

This year, our drink mixes helped customers...

Happy Viking is a leading plant-based superfood shake brand created by Venus Williams.  Happy Viking contains protein, fruits, vegetables, ancient grains, vitamins, minerals, prebiotics, probiotics, electrolytes, dha omega-3, and more. Transitioning to a plant-based diet and focusing on healthy nutrition changed the future of Williams’ career after she was diagnosed with an autoimmune disease in 2011. Venus became deeply passionate about plant-based nutrition and spent years learning about how better fuel improves your body and mind. She created Happy Viking "to give other people the opportunity to be healthy, to feel good, to be able to live out their dreams."